dirtondirt.com

Overview

DirtonDirt.com is a specialized website dedicated to covering dirt late-model racing—particularly in the United States. According to their homepage, they provide “massive amounts of original content including videos, …” focused on this motorsports niche. (dirtondirt.com)

They’ve grown from what appears to be a grassroots venture into being part of a larger media ecosystem. In September 2019 they were acquired by FloSports, which stated the acquisition would “elevate the live coverage of Dirt Late Model races and provide fans with a comprehensive platform.” (FloSports®)

Here’s a breakdown of what DirtonDirt.com offers, how it’s structured, and how it might be useful (or not) depending on what you’re looking for.

What they provide

Content types

  • News articles and features: They report on dirt late-model racing, including results, driver profiles, event previews and reviews. For example, the FloSports acquisition release describes DirtonDirt as “subscription-based … provides news coverage, results and features on all types of Dirt Late Model racing.” (FloSports®)

  • Video content: They have video compilations, best-of reels (e.g., “Best of 2023 Videos” collection). (floracing.com)

  • Podcast / audio talk shows: From their SoundCloud page they host “The Dirt Reporters,” “SuaveTalk,” “Late Model LIVE,” etc. (SoundCloud)

  • Social & multimedia: They maintain a social media presence (Facebook, X/Twitter). Example: their Facebook page lists 255,706 likes. (Facebook)

  • Live streaming / subscription content: Because of the FloSports acquisition, DirtonDirt.com is positioned as part of the streaming push for dirt late-model racing. (FloSports®)

Target audience

  • Enthusiasts of dirt late-model racing: The site’s entire branding is focused on that.

  • Competitors, crews, tracks and promoters in the dirt late-model world: Given the depth of content, original video and behind-the-scenes coverage, it’s relevant to insiders and serious fans.

  • Media/streaming consumers: If you want live or on-demand racing content, DirtonDirt with FloSports offers that.

History & Ownership

  • The site was originally founded by Michael Rigsby and his team, and operated as an independent enterprise since around 2007. (FloSports®)

  • On September 10, 2019 FloSports announced they had acquired DirtonDirt.com and its assets. (FloSports®)

  • After the acquisition, FloSports stated they would maintain the daily coverage and experienced staff of DirtonDirt. (FloSports®)

  • Post-acquisition DirtonDirt operates under the larger multi-sport streaming and digital media umbrella of FloSports, which may bring additional resources and reach.

Strengths

  • Niche expertise: Because DirtonDirt focusses strictly on dirt late-model racing, its depth of coverage in that domain is likely stronger than general motorsport sites.

  • Multi-format: Offers text, audio podcasts, video, and streaming content, which suits different consumption styles.

  • Historical and archival value: With years of content, features and race results, it acts as a resource for past races, driver histories, etc.

  • Integration with a larger platform (FloSports) adds potential for better production, broader access, maybe better streaming infrastructure.

Limitations / Considerations

  • Very niche: If you’re more a casual motorsport fan, or interested in dirt racing broadly (not just late models), this site may feel too narrow.

  • Subscription model: Because part of the site’s value stems from premium content/streaming, there may be paywalls or limits on free access. The “subscription-based” descriptor was used pre-acquisition. (FloSports®)

  • Access depending on region/platform: Since they provide podcasts, streaming, etc, the availability might depend on your region or platforms you use.

  • Focus on US dirt late-model racing: If you are outside the US or more interested in dirt modifieds, turf racing, or other motorsport forms, DirtonDirt’s relevance may decrease.

How to Use It Effectively

  • For staying current: Visit regularly (or subscribe) to get race previews, results, driver interviews.

  • For deep diving: Use their archives for past seasons, compilations (e.g., “Best of 2023” video collections).

  • For audio/commute: Listen to their talk-shows/podcasts (The Dirt Reporters, etc) for discussions and commentary.

  • For live streaming: If you follow a specific series or track in the dirt late-model sphere, check their live event listings and subscription options via the FloSports partnership.

  • For insiders/teams: If you’re involved in the dirt late model world (team owner, crew, promoter), this site can help you stay visible, track competitors, and engage with the broader community.

Key Takeaways

  • DirtonDirt.com is a dedicated platform for dirt late model racing — deep, specialized, multimedia.

  • It evolved from an independent site (founded ~2007) to being part of the FloSports network in 2019.

  • It offers news, video, podcasts and live streaming content.

  • Best for fans/participants in the dirt late-model world; less relevant if you want broader motorsport coverage.

  • Subscription and regional access may matter.

FAQ

Q: Is DirtonDirt.com free to access?
A: While some content may be freely accessible (news articles, basic features, podcasts), they are described as “subscription-based” and part of a streaming network after acquisition by FloSports. (FloSports®)
So expect that premium features (live streaming, archives) may require payment.

Q: What type of racing does it cover?
A: Specifically “dirt late-model” racing — a form of motorsport involving purpose-built dirt-track late model cars. The site doesn’t appear to broadly cover all motorsports; it focuses on this segment. (FloSports®)

Q: Can I watch races live on DirtonDirt.com?
A: Yes — following their acquisition by FloSports, part of the value proposition is streaming live dirt late-model events. (FloSports®)

Q: Is this site good for someone new to dirt racing?
A: It’s usable for newcomers, but its niche focus means it assumes some familiarity with the sport (drivers, series, tracks). If you are brand-new, you might need supplementary sources explaining basic concepts of dirt late-model racing.

Q: Does it cover international dirt racing?
A: The core focus is U.S. dirt late model racing (and grassroots motorsports context). There is no strong indication they cover large amounts of international dirt series outside this scope.

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