fitbit.com

What Fitbit.com Is Right Now

When you type fitbit.com into your browser today, you no longer reach an independent Fitbit company portal the way you would for a brand that operates its own distinct online store. Instead, Fitbit redirects users to the Google Store page focused on Fitbit products. That means the site functions as an entry point to purchase Fitbit trackers and watches, get support, and find account links — but the underlying domain is now part of Google’s online ecosystem.

Users arriving there will see Fitbit activity trackers, smartwatches, accessories and links to support resources. The design feels like a Google Store page first, with Fitbit offerings integrated into Google’s broader hardware catalog.

This shift reflects a broader change over the past few years: Fitbit as an independent web presence is being phased into Google’s digital infrastructure.

What Fitbit (the Brand) Is

Fitbit started life in 2007 as a small tech company in San Francisco, founded by James Park and Eric Friedman. The idea was to put sensors into wristwear that could track steps, movement, and later, a growing set of physiological metrics.

Over time, Fitbit became one of the most recognized names in what’s now called the wearable technology market. They built devices that collected data about steps, heart rate, sleep, calories and more, syncing that data to phone apps and web dashboards so users could see trends and set goals.

Fitbit was a publicly traded company for a period, and in 2021 it was acquired by Google for about $2.1 billion. As part of Google, Fitbit’s mission remains similar — helping people lead healthier, more active lives — but it’s now nested within Google’s wider hardware and software ecosystem.

Why the Fitbit Website Changed

For years, Fitbit’s platform included a web dashboard where users could log in, view their metrics, track trends, interact with community features like challenges, and manage device settings. Recently, that web dashboard was officially shut down, and many features now require the Fitbit mobile app instead of a website.

The result is that fitbit.com mainly redirects you to Google’s storefront — where you can shop for trackers, smartwatches, bands, and accessories — or links to Fitbit support resources.

This isn’t a “temporary outage” but a strategic shift. Fitbit’s online presence has moved to align with Google’s digital channels.

Fitbit Product Line on the Site

Fitbit’s products fall into a few broad categories, and info about them now lives under the Google Store or Fitbit product pages:

  • Activity Trackers: Small wearable devices focused on health stats like steps, heart rate, sleep and calories. Popular examples include the Fitbit Charge and Fitbit Inspire lines.
  • Smartwatches: More full-featured wearables that provide notifications, apps, and deeper fitness tracking. Fitbit Sense and Versa were examples of this lineup before Google’s integration — and you’ll still find information about them on store pages.
  • Bands & Accessories: Fit bands, cables, and add-ons that let you customize or maintain your device.
  • Apps & Software: Fitbit’s mobile app (for iOS and Android) is the main way users view their data now.

Every product and page you reach from fitbit.com carries Google’s underlying branding and account systems. Fitbit’s own OS, cloud services, and software strategy are increasingly integrated with Google’s services.

Fitbit and Google Accounts

One of the bigger changes in recent years — not obvious from just visiting the website — has been how accounts work. Fitbit used to have its own login system. Now, Google wants users to migrate to Google Accounts to continue accessing Fitbit services.

There’s an ongoing deadline for that migration, and users who don’t move to a Google Account risk losing access to historical data or the ability to use certain features.

While not strictly a site feature, this shift is part of why Fitbit’s web ecosystem looks the way it does: account management and data are now tied to Google’s infrastructure.

What You Can Do on Fitbit.com

When you go to fitbit.com today, here’s generally what you can do:

  • Browse Fitbit Products: You can view Fitbit trackers, watches and accessories — now presented inside the Google Store layout.
  • Compare Devices: See specs and features of various Fitbit-branded wearables.
  • Access Support: Links bring you to help topics, firmware updates, device troubleshooting, and account settings via Google’s support pages.
  • Account Management: There are entry points to sign in with your Google (Fitbit) account or manage orders and device associations.

What you cannot do as easily now is use Fitbit’s old web dashboard for in-depth data review or participate in some of the older community features. That side has shifted mostly to the mobile app.

Fitbit’s Place in the Wearables Market

Fitbit was one of the first major brands to make wearable fitness trackers a mainstream consumer product, and for years competed with others like Apple Watch, Samsung Galaxy Watch, and various Android-focused brands.

Before the smartphone era, pedometers existed — but Fitbit brought them into a connected digital world where stats synchronized with apps.

Even today, despite changes in branding and website strategy, Fitbit devices remain widely sold around the world and are recognized as a major player in health-oriented wearables.

Key Takeaways

  • fitbit.com now redirects to Google’s Store where Fitbit products are sold and supported.
  • Fitbit is a wearable tech brand known for activity trackers and smartwatches.
  • The original Fitbit website dashboard is shut down, with core tracking now via mobile apps.
  • Fitbit is owned by Google, and its online presence reflects that integration.
  • Google Accounts are central to future Fitbit data access and features.

FAQ

Q: Is fitbit.com still the official Fitbit site?
A: Yes — but it now redirects into Google’s Store ecosystem. Fitbit doesn’t host an independent product and support site under that domain anymore; instead, it points to pages managed by Google where Fitbit products are listed and supported.

Q: Can I log into my Fitbit dashboard on fitbit.com?
A: No. The old web dashboard has been phased out. Most data access and tracking dashboards are now in the Fitbit mobile app.

Q: Do I need a Google account to use Fitbit?
A: New devices and many services now require a Google Account. Fitbit users are being asked to migrate their Fitbit accounts to Google Accounts to avoid losing access or historical data.

Q: Can I still buy Fitbit devices online?
A: Yes. Fitbit devices are available to purchase through the Google Store linked from fitbit.com.

Q: Where do I get help or support for Fitbit?
A: Fitbit support is available through Google’s help center pages, accessible via links from fitbit.com.

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