moo.com

What is MOO.com

MOO is an online print-and-design business. It was founded in 2006 and aims to make “great design for everyone.” (Moo) They offer business cards, postcards, stickers, labels, brochures, notepads, branded merchandise and more. (Moo) Their reach is global — in 2022 they served customers in 162 countries, had over 450 employees in five locations, and crossed over $1 b in lifetime revenue. (Moo)

Key Strengths

Design quality & premium feel

  • MOO puts a lot of emphasis on materials, finishes, paper stocks and print quality. Their “Luxe” business cards, for example, are promoted as high-end. (Moo)

  • Reviewers often highlight the feel of the cards: thick stock, good texture, strong visuals. (Vervex)

  • They also support creative freedom: you can upload your own design or use templates. Their “Printfinity” feature lets you print a different design on each card (on some product lines) at no extra cost. (Moo)

Broad product range

  • Beyond business cards they do postcards, stickers & labels, brochures, notebooks, branded merchandise. This gives more flexibility if you’re doing full brand identity or giveaways. (Moo)

  • They offer a number of finishes (matte, gloss, soft-touch, foil, etc) and shapes (standard, square, mini) particularly for the card category. (Moo)

Sustainability & credentials

  • MOO emphasises sustainable sourcing: for example their Original, Super and Luxe business cards are made with ~70% FSC® certified materials; their Cotton business cards are made from cotton linters (a by-product). (Moo)

  • They appear to be well-regarded in media and have won awards (e.g., their Printfinity tech won the Queen’s Award for Innovation). (Moo)

Customer Service & Reputation

  • Many customer reviews are strongly positive: quality, service, design experience all get commendations. For example: “Customer service is outstanding, ordering is easy to follow, print quality is great.” (Trustpilot)

  • On the flip side, some customers mention higher cost or occasional delivery issues. (Trustpilot)

Things to Consider / Potential Downsides

  • Cost: Given the premium materials and brand positioning, MOO is often more expensive than some competitors. One review noted: “Even though Moo is more expensive than some competitors…” (Trustpilot)

  • Delivery / turnaround: While they do offer faster options (for business cards for example) depending on location/paper/finish there might be extra cost or longer shipment. If you’re in a region far from their production/distribution hub, you may need to budget extra time.

  • Quality consistency: While many orders are excellent, some reports suggest that minor misalignments or colour shifts happen. For example: “Some were good, but others were shifted up or down.” (Trustpilot)

  • Over-engineering / unnecessary features: If you just need standard business cards and aren’t looking for premium finishes or multiple design backs etc, you might not need all that premium and could pay less elsewhere.

  • International shipping & pricing: If you're ordering from outside their primary markets (US, UK, Europe), consider shipping cost, local customs/imports, and whether local print options might beat them on cost + speed.

Who’s MOO for?

  • If you’re a business or individual who wants high-impact print materials (business cards, branded stationery) where the tactile feel, design and finish matter.

  • If you have multiple designs (e.g., back of card different each time) or want to push creative playing fields.

  • If sustainability credentials matter (FSC certified, premium stock).

  • If you are okay spending a bit more for premium quality or unique finishes.

  • If you need standard, minimalist print items and are trying to minimise cost, then a simpler print service might suffice.

Practical Tips for Using MOO

  • Order a sample pack: MOO offers sample packs so you can feel the materials and finishes before committing. Good idea if you care about texture. (Moo)

  • Pay attention to design specs: They give templates, artwork guidelines (especially for bleed, safe zones, colour modes). If you upload your own design be sure to follow them to avoid colour surprises. (Moo)

  • Choose the right finish for your audience: For example a “soft-touch” finish gives a luxury feel; a gloss gives high shine; matte may allow writing on the card. (Moo)

  • Consider turnaround & shipping: If you’re in Indonesia (or another region) check shipping times, customs/taxes, and whether local alternatives might beat on speed.

  • Re‐orders are easy: Many reviewers mention that once you have a design saved, re-ordering is straightforward. Good for repeat business cards or stationery. (Trustpilot)

  • Budget accordingly: Factor in higher cost for premium finishes. If you’re giving away a ton of cards cheaply, maybe pick a simpler stock or fewer finishes.

Summary

MOO is a strong proposition for anyone looking for high-quality print materials with design & finish that stand out. The company is well established, strong on brand and materials, has good customer feedback, and offers a wide range of print product types. The main trade-offs are cost and perhaps delivery speed if you're outside their core markets. In short: if the quality and impression matter, they deliver; if you're just doing basic print and trying to minimise budget, there might be more cost-efficient alternatives.

Key Takeaways

  • Founded 2006, global online print + design company with premium positioning.

  • Excellent design options, premium paper stocks, wide product range.

  • Strong reputation for quality and customer service, though cost is higher than average.

  • Good for branding / high-impact materials; perhaps over-kill for basic needs.

  • Make sure to use design templates, order a sample if uncertain, and check shipping/turnaround for your region.

FAQ

Q: Can I upload my own design to MOO?
Yes — MOO allows you to upload a full design file (if you’re confident) or use their templates to customise. (Moo)

Q: Does MOO offer business cards with different backs (i.e., each card different)?
Yes — their “Printfinity” feature allows you to print different designs on the back of each card in a set (on certain stock types) at no additional cost. (Moo)

Q: How about sustainability — is their paper certified?
Yes — many of their business card ranges are made with FSC® certified materials, and their Cotton cards use sustainably sourced cotton‐linter by-product. (Moo)

Q: Are the deliveries fast? Can I get next-day?
For certain business card options in the US they offer “Next Day Delivery” if you order before 2pm (EST) Mon–Fri. For other products and other regions the timing will vary. (Moo)

Q: Is MOO the “best” in the business?
Many reviewers say MOO is among the top for premium quality. For example, Wirecutter (via The New York Times) called them “the best-looking, most premium-feeling business card you can buy online.” (Moo) That said, “best” depends on your needs (budget, speed, basic vs premium, region).

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