overland.com

What is overland.com

• Overland.com is the official site of Overland Sheepskin Co., an American company specializing in high-end leather, sheepskin, and natural-fiber outerwear, accessories, and home goods. (Overland)

• The brand traces its origins to 1973, when it began handcrafting sheepskin coats in New Mexico. (Esquire)

What They Sell

• Overland offers a variety of products — jackets, coats, outerwear lined with sheepskin, leather accessories, and even home-decor items made from natural or leather materials. (LinkedIn)

• A signature piece: the “B-3 Sheepskin Bomber” — a heavy, well-crafted sheepskin-lined leather coat that reviewers praise for warmth, durability, and craftsmanship. (Esquire)

• Their garments tend to be premium — heavier and more substantial than typical jackets, often made with genuine leather and real sheepskin (not cheap synthetic substitutes). (Esquire)

Business Strategy & Brand Identity

• Overland used to sell its products through the big online marketplace Amazon. For more than a decade Amazon accounted for about half their online sales. (Vogue)

• But in 2020 they pulled out of Amazon. The reason: maintaining control over brand identity and customer experience. They felt Amazon’s commerce-first, white-background product presentation stripped away the character and quality their brand stood for, making premium sheepskin coats look like generic mass-market jackets. (Vogue)

• Since moving to a fully direct-to-consumer model via overland.com (and physical stores), their online sales reportedly doubled. Their audience shifted more strongly toward their own site — better margins, better control over how their products are presented. (Vogue)

Reputation, Quality & What’s Special

• Overland is widely considered a heritage brand. They’ve been doing sheepskin and leather goods for over five decades, and their long experience shows in craftsmanship and design. (Esquire)

• That B-3 bomber jacket example: heavy (nearly six pounds), real sheepskin-lined leather, thoughtfully designed details (adjustable collar buckles, deep pockets — including inside pocket), detachable hood. Features that point to durability, real winters, and practicality rather than trendy fashion. (Esquire)

• The trade-off is obvious: these aren’t cheap. But the value is in longevity — these are pieces intended to last years, maybe decades, not seasonal fashion items.

What Overland Means in the Larger Context of Retail & Fashion

• Their decision to stop selling through Amazon is interesting — it highlights a tension in luxury or premium retail between accessibility (mass-market platforms) and brand integrity. Overland chose brand integrity: they prioritized how their products are perceived and experienced over maximum exposure. (Vogue)

• This move seems to have paid off: doubling of online sales after the switch suggests there’s a customer base willing to buy directly, pay premium price, and value quality. (Vogue)

• Overland demonstrates a model where niche craftsmanship and heritage can survive (and even flourish) in a landscape dominated by fast fashion and commodity e-commerce — as long as brand values remain consistent.

Key Takeaways

• Overland.com is the hub for a long-established sheepskin and leather goods brand that focuses on quality, durability, and timeless design.

• Their products — especially coats and jackets — are heavy, well-made, and built for real use, not fleeting fashion.

• The brand’s exit from Amazon shows a conscious prioritization of brand identity and customer experience over convenience and broad exposure.

• Overland’s success in direct-to-consumer sales suggests there’s still a market for premium, heritage-driven garments made to last.

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FAQ

Q: Is Overland.com a travel-related site?
No. Despite what the name might suggest, overland.com belongs to Overland Sheepskin Co., a fashion/leather-goods and outerwear brand. It is not related to “overlanding” travel (i.e. long offroad journeys).

Q: Are the products at Overland.com expensive?
Yes. Their coats and jackets are premium priced — they use genuine leather and sheepskin, often involve handcrafted or high-quality manufacturing. But that’s part of their value proposition: durability and long-term wear.

Q: Why did Overland stop selling on Amazon?
Because they felt Amazon’s standardized, white-background imagery and commoditized platform harmed their brand’s premium image. They preferred to manage their own e-commerce to preserve brand identity and customer experience.

Q: Is Overland considered a luxury brand?
Relatively yes — especially in the niche of sheepskin and leather outerwear. They emphasize craftsmanship, material quality, and longevity rather than mass-market or fast-fashion trends.

Q: If I buy something from Overland.com, will it last long?
From reviews and brand history: yes. Their products are built for durability — heavy leather, sheepskin lining, solid construction. If treated well, these garments are meant to last many years.