bing.com
Key Takeaways
Bing.com is Microsoft’s web search engine, launched in 2009 and now the world’s second-largest search engine. (Wikipedia)
It delivers web, image, video, map, and AI-enhanced search experiences. (Wikipedia)
Bing’s market share is small compared with Google but significant enough that hundreds of millions of people use it monthly. (Meetanshi - Magento & Shopify Agency)
It integrates deeply with Microsoft products like Windows, Edge, Xbox, and AI tools such as Copilot. (Microsoft Support)
The search engine uses crawling, indexing, and ranking systems (like Bingbot and algorithms) to organize and serve results. (Microsoft Support)
What Is Bing.com?
Bing.com is Microsoft’s search engine — a tool you type or speak queries into to find information across the web. It launched on June 3, 2009, replacing earlier Microsoft search brands such as MSN Search, Windows Live Search, and Live Search. (Wikipedia)
Microsoft sometimes described Bing as a “decision engine,” meaning that from the start it aimed to do more than just list links. The idea was to help users make decisions by displaying useful context and tools directly on the results page. (Webopedia)
Bing indexes billions of web pages and returns results for things like:
Websites, articles, and blogs
Images and videos
Maps and local info
News and shopping results
Calculations and reference information
AI-centered answers with conversational context (e.g., Copilot) (Wikipedia)
You don’t have to log in to use Bing, but if you sign in with a Microsoft account, you get personalized features and sync across devices. (Wikipedia)
How Bing Search Works
At a basic level, Bing operates like most large search engines, in a sequence of three major phases:
Crawling
Bingbot, the engine’s web crawler, discovers new and updated pages across the internet. It decides how often to revisit sites and what new content to index. (Microsoft Support)Indexing
Content found by Bingbot is parsed and stored in Bing’s index, a massive database of webpages, images, and other information.Ranking & Serving Results
When you search, Bing uses algorithms to decide which results are most relevant. It looks at page content, metadata, links, and signals from user interactions to decide order. (Sitechecker)
The goal is to deliver the most relevant answers quickly and cleanly, with features like autocomplete suggestions, filters, and preview options. (Wikipedia)
Bing’s Core Features
Web Search
Standard search: type keywords and get links to relevant pages. Bing tries to group related information, show facts directly where possible, and offer related searches to refine your query. (Wikipedia)
Image & Video Search
Bing has advanced visual tools, like:
Filtering by size, color, or type
Visual similarity results
High-quality previews
This makes image and video searching more interactive than simple lists of thumbnails. (Lenovo)
Maps, Local Info & News
It includes geographic info, local business details, and news aggregation. These tie into Microsoft ecosystems like Windows and the Edge browser. (explodone.toolsurf.com)
AI & Conversational Search (Copilot)
Recently, Bing integrated AI features that let you ask questions in natural language and get summarized responses, not just lists of links. This branded experience is often called Copilot. (floatingchip.com)
How Bing Compares with Google
Google still dominates search globally with about 90%+ of market share. Bing sits far behind but is the second largest search engine worldwide. (Meetanshi - Magento & Shopify Agency)
The gap is wide:
Google processes billions of searches daily; Bing’s search volume is substantially less. (HawkSEM)
Bing, however, performs strongly in certain niches, like console searches (e.g., Xbox), where it captures a large share. (Backlinko)
Microsoft’s integration into Windows and Edge gives Bing a boost in desktop use compared with mobile. (Meetanshi - Magento & Shopify Agency)
So while it’s not close to Google in total usage, Bing is still a meaningful platform — especially for advertisers and developers who want a broader reach than Google alone. (about.ads.microsoft.com)
Market Share and Usage (2025 Data)
Here’s how Bing stacks up in 2025:
~3.9–4.0% global search engine market share, second to Google. (Meetanshi - Magento & Shopify Agency)
Over 100 million daily active users performing searches. (Meetanshi - Magento & Shopify Agency)
Strong desktop and console presence, with higher share in those segments than mobile. (Backlinko)
Available in over 200 countries and 100+ languages. (Meetanshi - Magento & Shopify Agency)
This reflects growth trends driven by AI features and Microsoft ecosystem integration. (floatingchip.com)
Business and Advertising on Bing
Bing is also a commercial platform:
Ads show up alongside search results through Microsoft Search Ads. (about.ads.microsoft.com)
Advertisers can reach users across Bing, Yahoo, and partner networks. (about.ads.microsoft.com)
Search advertising on Bing contributes substantial revenue to Microsoft’s earnings. (Meetanshi - Magento & Shopify Agency)
Because competition is smaller than Google’s, some advertisers find better cost efficiency on Bing for certain campaigns.
Recent Shifts & Developments
The search world is changing fast. A few noteworthy trends:
Microsoft ended support for traditional Bing Search APIs in 2025, pushing developers toward AI-grounded solutions instead. (The Verge)
AI features like Copilot are changing how people interact with search, moving toward conversational results. (floatingchip.com)
Regulatory and market pressure around search access and competition continues, with some antitrust scrutiny in Europe. (Reuters)
These shifts show Bing evolving as part of a broader move toward AI-assisted information retrieval.
Real-World Uses for Bing
Here are practical situations where people actually use Bing:
Quick web searches for news, research, or facts
Looking up images, videos, or localized search info
When Windows or Edge defaults make it convenient
For advertisers targeting specific demographics not as prominent on Google
Using AI-enhanced search responses when conversational answers help
FAQ
Q: Is Bing.com free to use?
Yes. You can use it without signing in. Logging in gives personalized features. (Wikipedia)
Q: Does Bing support languages other than English?
Yes — hundreds of languages and localizations globally. (Meetanshi - Magento & Shopify Agency)
Q: Can I search with images instead of text on Bing?
Yes. Bing’s visual search lets you upload or use an image URL to find similar items. (Lenovo)
Q: Does Bing work on mobile?
Absolutely. A large share of Bing’s traffic comes from mobile devices. (Meetanshi - Magento & Shopify Agency)
Q: Is Bing growing thanks to AI?
Yes. Bing’s integration with AI tools like Copilot has contributed to user growth and new search experiences. (floatingchip.com)
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