eastwood.com

What is Eastwood.com?

The Eastwood Company is an American automotive tools and supplies retailer focused on restoration, fabrication, painting, welding, and DIY automotive work. It’s been around since the late 1970s and built a reputation selling specialty products that help hobbyists and professionals “do the job right.” (Wikipedia)

The business operates its main online store at eastwood.com, which doubles as an e-commerce platform and a resource hub for automotive restoration info and project guidance. The site lists thousands of products — from basic hand tools to advanced specialty equipment — and publishes how-to content. (Eastwood)

Origins and History

Eastwood started small:

• Founded in 1978 by Curt Strohacker in a garage, selling buffing wheels and metal-finishing goods through advertising in specialty automotive magazines. (Wikipedia)

• Grew via catalog marketing through the 1980s, expanding product lines and building a large mailing list of enthusiasts. (help.eastwood.com)

• Expanded from basic finishing tools into broader restoration products like welding equipment, rust prevention, paints, and fabrication gear. (Wikipedia)

• In 2019, the company was recapitalized with backing from Kian Capital, a private investment firm, as part of a growth phase. (Kian Capital)

Today, Eastwood’s headquarters and main retail outlet are in Pottstown, Pennsylvania, with additional stores in places like Chicago and Ohio. (MapQuest)

What Eastwood Sells

The product range on eastwood.com is broad. There are categories for almost every part of automotive restoration or modification you might think of.

Tools & Equipment

A large core category — this includes basic tools and heavy-duty gear for both DIYers and pros:

• Hand and power tools (wrenches, drills, specialty sockets)

• Garage and shop equipment like air compressors and tool carts

• Automotive specialty tools for suspension, brakes, drivetrain, and engine work (Eastwood)

Examples of useful products you can find include:

• Eastwood 20 Gallon Parts Washer Cabinet Electric Pump – a parts washer for cleaning greasy components.

• Eastwood 67523 Vise 6.5in Yost Mechanics – a sturdy bench vise (part of the Yost lineup Eastwood acquired).

• Eastwood Black Epoxy Primer Sealer – primer for bare metal prep.

• Eastwood 2K AeroSpray Chassis Black Gloss – automotive spray paint for frames and chassis.

Bodywork, Paint & Coatings

Eastwood offers extensive paint supplies and finishes aimed at finishing and protecting vehicles:

• Automotive paints (single-stage, urethane, OEM-matched)

• Primer and prep products

• Specialty coatings for frame, engine bay, interior trim and other surfaces (Eastwood)

They also sell tools and accessories to prep and paint, like spray guns and powder-coating systems.

Welding & Fabrication

This includes welders, plasma cutters, and fabrication tools for rust repair and metal shaping. The Elite line is positioned toward more advanced applications with higher-end gear and heavier duty specs. (Eastwood)

Rust Control & Restoration Supplies

Rust is the enemy for old vehicles. Eastwood has:

• Rust inhibitors and encapsulators

• Abrasive blasting media and cabinets for surface prep

• Body tools like dollies, hammers, and seam sealers (Eastwood)

Specialty Categories

There are numerous niche tools and supplies such as:

• Suspension specialty tools

• Brake and drivetrain diagnostics

• Detail and interior repair kits

• Welding consumables and accessories (Eastwood)

Website Experience and Resources

The actual eastwood.com site operates as a shop and a learning hub. Beyond product pages, it includes:

• A blog and “The Garage” resource with articles on techniques like powder coating and rust removal. (Eastwood)

• How-to guides and instructional videos, including a YouTube presence for detailed restoration walkthroughs. (YouTube)

That educational content is key — a lot of customers come for tools, but stay for practical help on how to use them.

Company Positioning

Eastwood is known for:

• Catering to DIY restoration enthusiasts and home mechanics

• Competitive pricing compared with some mainstream professional brands

• A mix of branded tools and Eastwood-branded items developed in-house

• A lifetime warranty on many hand tools and satisfaction guarantees on products (Eastwood)

They position themselves as a one-stop destination for automotive restoration and customization projects, and they back that with a large catalog and support content.

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Key Takeaways

• Founded in 1978 in a garage, Eastwood has grown into a major automotive restoration product supplier. (Wikipedia)

• The business sells thousands of tools, paints, coatings, welding gear, and restoration supplies suited to both DIY hobbyists and professional users. (Eastwood)

• Its online presence at eastwood.com is both a shop and a knowledge base with how-to articles and videos. (Eastwood)

• Eastwood was recapitalized by Kian Capital in 2019 to support expansion. (Kian Capital)

• Product categories cover every step of restoration — bodywork, metal prep, power tools, welding, painting, and finishing. (Eastwood)

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FAQs

Q: Is Eastwood professional-grade or hobbyist gear?
A: Both. You’ll find entry-level tools that are affordable for hobbyists and more advanced gear (like welders and fabrication tools) that can handle serious shop work. (Eastwood)

Q: Can I learn how to use their tools on the website?
A: Yes. Eastwood publishes articles and videos on techniques such as powder coating, blasting, welding, and bodywork. (Eastwood)

Q: Where is the company based?
A: Pottstown, Pennsylvania, USA houses the main headquarters and outlet. (MapQuest)

Q: Who owns Eastwood now?
A: A majority investment was made by private equity firm Kian Capital in 2019. (Kian Capital)

Q: Do they provide warranties?
A: Many hand tools have a lifetime warranty, and products often come with satisfaction guarantees (varies by item). (Eastwood)