loom.com

What Loom.com Is

Loom is a video messaging and screen recording platform mainly used for work communication. It lets you record your screen, webcam, and microphone in one go and instantly share that video with a link instead of syncing everyone for a live call. (Atlassian Support)

The company behind it — Loom, Inc. — started in 2015 and is based in San Francisco. In late 2023, Atlassian (the company behind Jira, Confluence, and Trello) completed its acquisition of Loom. (Wikipedia)

That’s about the product you find at loom.com: a clean, simple interface where you can start recording quickly on desktop, mobile, or with a Chrome extension. (loom.com)

What It Does

Here’s the core functionality you’ll get:

Recording

  • Screen capture (whole screen, app window, custom area). (loom.com)

  • Webcam + microphone at the same time. (Atlassian Support)

  • Quick controls to pause, resume, and finish recordings. (loom.com)

Editing

  • Trim and stitch clips together. (loom.com)

  • Add visuals like arrows, text overlays. (loom.com)

Sharing

  • Instant link generation — no exports or uploads needed. (loom.com)

  • Embed videos in other tools (email, chat apps). (loom.com)

Accessibility

  • Automatic transcriptions and closed captions. (loom.com)

  • AI features can auto-generate titles, summaries, chapters, and even turn videos into docs or task lists. (loom.com)

Feedback & Interaction

  • Viewers can comment or react with emojis. (loom.com)

  • Viewer analytics and engagement insights in paid plans. (Monetizely)

That mix of recording, editing, and sharing makes Loom more than a basic screen recorder — it’s a tool for asynchronous communication, meaning you send videos instead of scheduling meetings. (Atlassian)

Why People Use Loom

Loom’s usefulness comes in a few practical areas:

Faster Communication

Rather than drafting long emails or jumping on video calls, you record your explanation and share it. It saves time on repetitive explanations. (Atlassian)

Remote Work / Async Workflows

Teams spread across time zones find it easier to absorb short video updates than organize synchronous calls. (Atlassian)

Training, Feedback & Support

Instead of writing instructions, you show them. Support teams use Loom to make personalized troubleshooting videos with faster resolution times. (Monetizely)

Documentation

With AI-assisted summaries and transcriptions, videos turn into docs or can highlight key points without extra work. (loom.com)

Plans and Pricing

Loom has a freemium model —
Free Starter plan

  • Free to use with limited features

  • Up to ~25 videos

  • Short recording lengths (around 5 minutes)

  • Captions and multi-language transcriptions included (loom.com)

Then there are paid tiers:

  • Business: unlimited videos, longer recordings, analytics, better editing tools. (Atlassian)

  • Business + AI: includes AI tools (automatic editing, summaries, etc.). (loom.com)

  • Enterprise: advanced security, admin controls, and organization-wide features. (Atlassian Support)

Pricing varies depending on billing (monthly vs yearly), but business tiers tend to be in the low-to-mid tens of dollars per user per month when billed annually. (Spendflo)

Typical Workflow

Here’s what it looks like in real use:

  1. Install Loom (desktop app, browser extension, or mobile app). (loom.com)

  2. Hit record — pick screen + camera or screen only. (loom.com)

  3. Explain what you need — code snippet, bug, training step, announcement.

  4. Stop recording. Loom instantly generates a shareable link. (loom.com)

  5. Send that link in chat, email, wiki page. Recipients click and watch.

  6. Team members comment, react, or request follow-ups embedded right into the video. (loom.com)

Strengths and Limitations

Strengths

  • Quick setup and recording. (loom.com)

  • Instant sharing with no uploading. (loom.com)

  • Useful AI tools that save editing time. (loom.com)

  • Good for asynchronous communication. (Atlassian)

Limitations

  • Free plan is constrained in video length and number. (loom.com)

  • If you mess up early in a recording, you often have to start again (reviews note this). (Software Advice)

  • Lots of videos can pile up if you don’t organize them. (Solid Growth)

Key Takeaways

  • Loom is a video messaging platform for screen + webcam recordings that you share instantly. (Atlassian Support)

  • It’s built for asynchronous communication — send videos instead of meetings or long text. (Atlassian)

  • Includes editing, captions, AI-generated summaries, and viewer interactions. (loom.com)

  • Free plan exists but with limits; paid plans add features, longer recordings, and AI tools. (Atlassian)

  • Useful in teams for training, support, product demos, and updates. (Monetizely)

FAQ

Q: Can I use Loom on mobile devices?
Yes — Loom supports iOS and Android apps beyond desktop and browser tools. (loom.com)

Q: Do Loom videos include captions or transcriptions?
Yes. Loom can generate automatic transcriptions and closed captions. (loom.com)

Q: Is there an AI feature?
Yes. Loom AI can auto-generate titles, summaries, chapters, and convert video content into documents or actionable tasks. (loom.com)

Q: Is Loom free?
There’s a free Starter plan with limitations — paid plans add power and flexibility. (Atlassian)

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