rarebeauty.com
What RareBeauty.com Is
Rarebeauty.com is the official online store and home page for Rare Beauty, the beauty brand launched by singer and actress Selena Gomez. It serves as the central hub for shopping all the brand’s products — from makeup to body care and fragrance — as well as learning about the company’s mission, initiatives, and values.
The site is set up like most modern DTC (direct-to-consumer) retail sites. You’ll see navigation menus for product categories like Face, Eye, Lip, Body, and Tools — plus special sections such as “Bestsellers,” “New”, and “Fragrance.”
There’s also information about the Rare Impact Fund, which ties the brand’s commercial goals to its social mission. You can find shipping, returns, and FAQ info there too.
The design is focused on both shopping and storytelling — showcasing popular products directly on the homepage with links to shop, and easily connecting visitors to the brand’s broader message about self-acceptance and authentic self-expression.
Who Owns Rare Beauty
Rare Beauty was founded by Selena Gomez and officially launched on September 3, 2020. It’s an American cosmetics company.
The brand’s name comes from Selena Gomez’s third studio album, Rare. According to company background info and coverage, Gomez’s experiences with beauty standards and personal struggles influenced the brand’s ethos of inclusivity and self-confidence.
Rare Beauty operates globally, selling through rarebeauty.com and retailers like Sephora in the U.S., Europe, Asia, and the Middle East.
Financially, it has become a major player in beauty — valued in the multi-billion-dollar range and among Sephora’s best-selling brands.
What You Can Buy on Rarebeauty.com
Rarebeauty.com lets you shop a variety of beauty products. These include:
Makeup
- – One of the brand’s most talked-about products, lightweight and buildable.
- – Lip oil with tint and shine.
- – Breathable foundation designed to smooth and even skin tone.
- and – Smaller sizes for travel or trying products.
- – A combo item for lip and cheek color.
These are just examples — there are also eyeshadows, liners, brow products, highlighters, powders, and more featured on the site.
Fragrance & Body
Rarebeauty.com has expanded beyond makeup:
- New fragrance products, including Rare Eau de Parfum with warm scent notes like caramel, vanilla, and sandalwood.
- Body care line like lotions, hand creams, mists, and aromatherapy pens under the Find Comfort label.
These categories broaden the brand’s offerings beyond just traditional cosmetics.
What Makes Rare Beauty Distinct
Rare Beauty has carved out a unique space in beauty for a few reasons:
1. Brand Mission & Values
Rare Beauty’s marketing and brand story emphasize self-acceptance, inclusivity, and breaking unrealistic beauty standards that are often seen in the industry. The company’s own language says the makeup is about “feeling good” and not hiding what makes you unique.
This messaging isn’t just marketing copy. Selena Gomez has spoken publicly about wanting the brand to address things like mental health and confidence, not just skin or color coverage.
2. Mental Health Initiatives
A standout feature behind the brand name is the Rare Impact Fund. A portion of company sales — typically 1% of all revenue — goes to fund mental health services and support initiatives for under-resourced communities globally.
The presence of this fund on rarebeauty.com is more than symbolic — it’s a built-in investment in community and awareness, not just product sales.
Media coverage also notes Rare Beauty’s efforts to destigmatize mental health and work with organizations to provide real resources.
3. Inclusivity and Accessibility
From the product range to packaging design, Rare Beauty has pushed for shade inclusivity and thoughtful product usability. The brand has made efforts to test and redesign packaging to be more comfortable and ergonomic for people with upper-extremity disabilities.
Shade ranges for complexion products aim to cover many skin tones, and textures are positioned as breathable and easy to blend.
Rare Beauty Outside the Website
Rarebeauty.com is just one way to shop the brand. Important points:
- Rare Beauty products are widely carried in Sephora stores and online in multiple regions.
- The brand has a strong social media presence, especially on Instagram, where they promote new product launches and community engagement.
- It’s recognized as one of the faster-growing celebrity beauty brands, with major viral moments for products like the Soft Pinch Liquid Blush on platforms like TikTok.
Key Takeaways
- rarebeauty.com is the official online store for Rare Beauty products, offering a full range from makeup to body care and fragrance.
- Rare Beauty was founded by Selena Gomez in 2020, with a mission centered on self-acceptance and inclusivity.
- The brand integrates social impact through the Rare Impact Fund, which supports mental health initiatives.
- Products cover face, lip, eye, body, tools, and fragrance categories, with standout bestsellers available on the site.
- Rare Beauty is sold both on rarebeauty.com and through major retailers like Sephora, and continues to expand globally.
FAQ
Is rarebeauty.com the official site?
Yes — rarebeauty.com is the official online store for Rare Beauty, with direct shopping and brand information.
Who owns Rare Beauty?
The brand was founded and is still owned by Selena Gomez.
Does Rare Beauty donate to charity?
Yes. A set percentage of sales goes to the Rare Impact Fund, supporting mental health programs.
Can you find Rare Beauty products outside the site?
Absolutely — the brand is widely stocked at retailers like Sephora globally.
Does the brand offer body care and fragrance?
Yes. In addition to makeup, Rare Beauty now has body care and fragrance products available online.
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