smbplumbing.com

What smbplumbing.com Actually Is

smbplumbing.com was a promotional microsite launched in early 2023 in connection with The Super Mario Bros. Movie. It’s themed around the idea that Mario and Luigi run their own plumbing business called Super Mario Bros. Plumbing. This matches the long-running joke in the Mario franchise that the brothers are plumbers, and the site was designed as an interactive piece of marketing rather than a real service.

The domain doesn’t represent a real plumbing company you can hire; it was built to look like one for fans and curious visitors, complete with fake testimonials, career listings, interactive bits, and fun Easter eggs tied to the movie and game lore.

At some points in 2023 and early 2024, the site redirected to the main Super Mario Bros. Movie site after it was taken down; archived versions may still be accessible via services like the Internet Archive.

Why This Website Was Made

The purpose of smbplumbing.com was promotional:

  • Tie-in marketing for The Super Mario Bros. Movie (2023). The website linked directly to commercials that aired, including a Super Bowl ad, imagining Mario and Luigi as a Brooklyn-based plumbing business.
  • Engage fans with interactive content. Rather than a static corporate page, the site had audio clips, clickable elements that triggered game sounds, and lots of character personality baked in.
  • Extend the movie’s branding into online spaces. It was a quirky way for fans to engage with Mario franchise humor and nostalgia — not a real utility or service site.

In short, smbplumbing.com functioned like a viral marketing tool. It leaned into nostalgia and the absurdity of turning a fictional plumbers’ business into a real-looking web presence.

What the Site Included (Back When It Was Live)

The site was set up like a novelty business homepage. Here are the key pieces it featured:

Landing Page and Branding

  • A homepage showcasing the Super Mario Bros. Plumbing logo and imagery of Mario & Luigi with tools.
  • Links and buttons that triggered animations, sounds, or took you to other parts of the site.

Fake Services and Info

  • Descriptions of the fictional services they “offer” — from unclogging pipes to emergency calls.
  • Fun descriptions of Mario and Luigi’s work ethic (“we don’t say ‘let’s a wait,’ we say ‘let’s a go!’”).

Testimonials

There were playful testimonials from characters like “BrosMom” and “SpikeIsCool,” with star ratings like 5 and 1, poking fun at the brothers’ ups and downs.

Career Listings

A “Careers” section listed fictional job openings like dispatcher, bookkeeper, and driver — meant for comedic effect, not real recruiting.

Interactive Widgets

Clicking certain graphics would trigger sounds from Super Mario games or redirect you to trailers and clips tied to the movie.

Live Chat and FAQs

The website presented a mock chat and FAQ section explaining how the business “operates” and answering tongue-in-cheek questions.

Contact Info

The site displayed a phone number — 929-55-MARIO (929-556-2746). If dialed in the U.S., it played a voicemail from Luigi prompting you to text for service.

How It Tied Into Broader Marketing

Nintendo and Universal Pictures used the site as part of a broader promotional push:

  • A television commercial aired during big events like the Super Bowl featuring a rap-style ad for Super Mario Bros. Plumbing.
  • This commercial directly referenced the website and phone number, inviting viewers to check it out.
  • Fan discussions noted how the site evoked retro web design and sounds from classic Mario games.

This kind of marketing blends real-world media with fictional elements to make the overall experience more immersive for fans.

What Happens If You Visit Today

As of the last documented updates, smbplumbing.com redirects to the main Super Mario Bros. Movie page or a page about owning the movie digitally/physically. The standalone promotional site isn’t reliably live anymore, because it was set up specifically for the movie’s launch period.

Who Created It

Even though the site features Mario and Luigi, it was created by Nintendo and Universal as a fictional extension of the Super Mario universe for promotional purposes. It’s not tied to a real plumbing franchise or business entity outside of the movie’s narrative.

How Fans Responded

Online communities reacted with amusement. Some fans enjoyed the Easter eggs — like audio clips that referenced classic Mario sounds — and the cheesy testimonials. Others pointed out how retro and over-the-top some of the design elements felt, playing into the nostalgic angle.

Why This Matters

smbplumbing.com is interesting not because of what it does as a service, but because it shows how multimedia franchises use playful web content to extend their brands. It’s an example of story-driven marketing where the boundary between fictional world and real Internet blurs momentarily for entertainment and engagement.

Key Takeaways

  • smbplumbing.com was a promotional site linked to The Super Mario Bros. Movie.
  • It pretends to be a plumbing company run by Mario & Luigi but isn’t real.
  • The site featured testimonials, services, interactions, and Easter eggs tied to Mario lore.
  • The phone number listed played character voice messages, adding to the immersion.
  • As of early-to-mid 2024, the site redirected to the main Super Mario Bros. Movie site for digital/physical purchase info.

FAQ

Is smbplumbing.com a real plumbing service?
No. It was a fictional business site created as part of a movie marketing campaign tied to The Super Mario Bros. Movie.

Can you still access the original site content?
The original promotional site has mostly been taken down. Archive services like the Internet Archive may still host snapshots.

What happens if you call the phone number on the site?
In the U.S., dialing the number formerly played a voicemail message from Luigi. Availability may vary now.

Why was this marketing effective?
It leveraged nostalgia and interactive content, giving fans something playful and shareable tied to the Super Mario brand.

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